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Industrial Product Design
Brand Identity Packaging Design Industrial Product Design
- Aurelia
- 2026
Overview
Aurelia Skincare approached Lumio with the goal of creating a premium visual identity and packaging system that would reflect the purity of its formulations while standing out in an increasingly competitive beauty market. The challenge was to balance sophistication and accessibility, creating a brand experience that felt luxurious without becoming intimidating.
Project Scope
- Brand Strategy
- Visual Identity Design
- Packaging Design
- Label System
- Brand Guidelines
- Art Direction
The Challenge
The skincare industry is saturated with brands competing for attention through similar visual language and product positioning. Aurelia needed a distinct identity that communicated quality, trust, and modern elegance while remaining approachable to a broad audience.
The packaging also needed to accommodate multiple product categories while maintaining consistency across the collection. This required a flexible design system capable of growing alongside the brand’s expanding product line.
Research & Strategy
We began by analyzing the competitive landscape, identifying visual patterns commonly used within the premium skincare market. Through audience research and positioning workshops, we discovered an opportunity to create a more refined and calming visual experience centered around simplicity and confidence.
Project Showcase
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